Project Overview
Glamnetic’s content marketing manager sought my blog writing services to increase brand awareness and connect with their target audiences. This was an already established brand with social media and PPC traffic, but they wanted to engage with their audience organically while still adhering to best SEO practices.
I created weekly blog posts, each around 500 words, surrounding various trending topics given to me by the content manager. I was only given topic ideas and had free reign in the content creation process.
Later, I was given TikTok from their account to transform into blog posts. Throughout this project, they experienced massive growth, with organic website improvements of X%, as well as a X% growth in brand awareness, which brought in a lot of organic leads, completely outside of the social media demographic.
Project Results
Before hiring, Glamnetic was an already established brand on social media, but they wanted to grow and connect with current and past customers through their blog and with new audiences through the search engine. They were already creating blog posts and getting 78k monthly views on average, but those were coming from social media and paid ads.
I helped them to create helpful, conversational blog posts that assimilated their brand persona and gauged attention from old and new customers, growing organic blog traffic by 53% and increasing their ranking keywords by 105%.
Before:
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78K Blog Views
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4K Ranking Keywords
After:
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120K Blog Views
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8.2K Ranking Keywords
Project Execution
Blog Writing
When given topic ideas from the content manager, I created 500-word blog posts that would engage, inspire, and educate their target audience, all in their brand tone, giving great sales opportunities.
Content Repurposing
After being given links to short TikTok posts and Instagram Reels, I created 500-word blog posts that expanded each topic, introducing the content and their brand to an audience outside of social media.
Blog Content That REALLY Speaks To Your Audience
Blogs are an amazing way to engage your audience. But if you want blogs worthy of all those views, you'll need a specialist to help you get there! Let's have a chat to see how my blog writing services can impact your business by connecting with your target audience!