Local SEO Project Overview
An attorney in downtown Vancouver, BC, hired me to run a local SEO audit on his website (hosted on legal software that made most optimization suggestions impossible). I created a local SEO strategy from that data and other research, which I implemented on a new self-hosted website, including brand-new website copy. This resulted in a 185% growth in traffic and growing their amount of ranking keywords by 323%.
Project Results
Before:
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0 Monthly Website Views (Average)
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Maps Rank Position: 40
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17 Ranking Keywords
After:
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85 Monthly Website Views (Average)
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Maps Rank Position: 17
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72 Ranking Keywords
Local SEO Project Execution
1. Local SEO Audit:
I ran a local SEO audit on the previous website, and after the report and optimization roadmap was approved, I found that many of the techniques would be impossible for that platform (a special software for attorneys). So, I suggested creating a brand new website on WordPress, which the client wanted to do anyway.​
2. On-Page Optimization:
Once the website was up and published, I performed technical and on-page optimization before adding my optimized copy.
3. Website Content Writing:
I created completely new content for the new website, focusing on local SEO and lead generation.