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Attorney & Notary Public

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Services Used

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Local SEO Audit

Content SEO Optimization

On-Page Optimization

Local SEO Project Overview

An attorney in downtown Vancouver, BC, hired me to run a local SEO audit on his website (hosted on legal software that made most optimization suggestions impossible). I created a local SEO strategy from that data and other research, which I implemented on a new self-hosted website, including brand-new website copy. This resulted in a 185% growth in traffic and growing their amount of ranking keywords by 323%.

Project Results

Before:

  • 0 Monthly Website Views (Average)

  • Maps Rank Position: 40

  • 17 Ranking Keywords

After:

  • 85 Monthly Website Views (Average)

  • Maps Rank Position: 17

  • 72 Ranking Keywords

Local SEO Project Execution

1. Local SEO Audit:

I ran a local SEO audit on the previous website, and after the report and optimization roadmap was approved, I found that many of the techniques would be impossible for that platform (a special software for attorneys). So, I suggested creating a brand new website on WordPress, which the client wanted to do anyway.​

2. On-Page Optimization:

Once the website was up and published, I performed technical and on-page optimization before adding my optimized copy.

3. Website Content Writing:

I created completely new content for the new website, focusing on local SEO and lead generation. 

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