Content Optimization Services For Any Marketing Goal
Is your content optimized to make your website contribute to your business? Or is it just flying under the radar?
Content is everything when it comes to marketing. Whether your goal is to sell something, get higher search engine rankings, or engage with your website’s visitors, you can’t do it without content.
But only if it’s good content. That’s why you need to consider content optimization services.
Not All Content Is Created Equal
There are thousands of web pages offering or talking about the same thing you are. But not all content is created equal. You can have great content, but if it’s not optimized for a specific goal, it’s really just a shot in the dark. Just like everything else, a website’s content should be carefully planned out to meet your marketing goals and have an impact on your business. But if that’s not enough, here are some other reasons.
Better Search Engine Positioning
Typically, search engine optimization (SEO) is the main focus of content optimization because, let’s face it, all of the other focuses are useless if you can’t rank in search engine results. And for that, your content needs to be SEO-optimized to rank high on search engines. Even for local SEO, you need localized content that fits your local keywords.
More Conversions
Another big focus of your content should be Conversion Rate Optimization (CRO). Conversions are actions your website visitors take that benefit your business in some way and can include click-through rates, lead generation, subscriptions, contact forms filled out, and sales. Content that’s optimized for better conversion rates means carefully crafting pieces of content to fit your audience’s journeys, all leading them to take action that benefits your business.
Improved Readability And User Experience (UX)
Whatever niche you’re in, your target audience wants content that reads like you’re talking to them in person. Unfortunately, a lot of content out there is way too focused on SEO and CRO, or it’s just plain boring. That doesn’t mean all of your content should read like you speak to your friends. You can still have professional content. But it should always read well, be organized, and leave readers satisfied, not send them back to the search engines.
To Build Brand Authority
One problem with having more than one person creating content is that it tends to sound different, and sometimes, it doesn’t even fit your brand’s persona. Your content should bring your brand’s persona to life. It’s the faceless voice and character that your readers can identify with, which goes a long way in building a sustainable business.
For Better Topical Authority & Relevance
Topical relevance establishes trust between you and the people reading your content by covering something extensively. This also establishes you as an authority on that topic. And this isn’t just good for answering everyone’s questions, either. Comprehensive content like this is great for SEO.
My Content Optimization Services
Fine-tuning your content to rank for the right keywords and SERP features in search results.
UX Content Optimization
Giving your readers what they want; a good experience on your sit and reading your content.
Local SEO Content Optimization
Targeting local audiences by using localized keywords and references in content.
Branded Content Optimization
Bringing your brand’s persona to life with content that fits the tone of voice and personality.
Ensuring topical relevancy and coverage for semantically relevant keywords and variations.
Conversion Content Optimization
Using my copywriting expertise to increase conversions on your website or blog.
E.E.A.T. Content Optimization
Establishing experience, expertise, authority, and trustworthiness in your content.
AI-Written Content Optimization
Rewriting and humanizing AI written content to fit your targdet audience--humans!
A Few Brands & Businesses I've Worked With
What You Get When You Work With Me
So, now we get to the nitty-gritty. Why should you work with me, instead of another freelancer or SEO agency?
Let’s talk about what you get when you work with me.
Dedicated SEO Specialist
As a freelancer, I know firsthand that most agencies outsource their work to other freelancers or several different team members, sacrificing consistency and quality. Not me. I do it all SOLO.
High-Performance History
As a top-rated content specialist, I’ve helped tons of businesses reach their markting goals, resulting in more traffic, leads, and more!
More Than SEO
My extensive skillset allows me to craft high-quality content that's not only optimized for SEO, but also offers value to your visitors, and drives conversion! Name a better trio for your business. I’ll wait!
It’s All About The Results
My content optimization services are data driven, really focusing on the metrics that MATTER to your SEO goals and your bottom line.
Content With Character
I like to put some personality into my writing. Something AI can't do. This creates a more meaningful connections, driving more sales and forging brand loyalty.
Naturally Fits Your Brand
I write content that reads like your brand’s persona is actually saying it. It’s totally fitted to your brand and industry, so it hits home with readers.
See How It's Done
AI Content Rewriting
Timeless Hairstyles
SEO Content Optimization
Hair Repair Bar
Local SEO Content Opimization
BC Notary
Get Content That Makes An Impact With A Content Optimization Specialist
With my help, you can create content that impacts your readers and your business. Hit that button below to get a FREE estimate or contact me today to book a call, and learn more about how content optimization can make your words really count!
Content Optimization FAQs
What Is Content Optimization?
Content optimization means changing the content or text on a web page to make it better for a specific goal. That goal can be to rank higher, generate more leads, or any other business-improving metric.
What Is The Different Between Content Optimization & SEO?
While frequently linked, content optimization and SEO are quite different. A content optimization service may not always involve optimizing for search engines, focusing on conversion rate optimization instead. Also, Search Engine Optimization, while often including content optimization, doesn’t solely focus on the content but the other on-page factors, technical elements of SEO, and other things.
What Is A Content Optimization Specialist?
A content specialist is an expert in revamping and improving content for a variety of marketing goals like SEO, CRO, lead generation, and more. They offer content optimization services that involve taking your current content and strengthening it wherever necessary to meet those goals.
What Is The Right Way To Optimize Your Content?
There is no one “right way” to optimize your content since there are different types of content optimization, each with a list of factors. But I can give you a few helpful tips as a content specialist. Remember your target audience. Connect with them the same way you would face-to-face. Remember search intent and your customer journey. Optimize your pages to deliver real value for people searching the topic and the reason why they’re searching. Plan your content out ahead of time so you can remember all the things to optimize for.