Your Guide To Finding A Freelance Content Writer in 2025

I don’t need to tell you why you need to focus on your website and blog content. You already know how much it can benefit your business and have likely already experienced just how hard it is to create content that ranks well AND helps you get to your goals. It’s not for everyone, that’s for sure. So, save yourself the trouble and give your business a leg up by hiring a freelance content writer. 

Professional content writers can vastly improve a website’s most important metrics, like traffic, bounce rates, and conversions, all with the power of words. 

Today, you’re going to learn why, how, and where you should find a freelance content writer in 2025 who can ACTUALLY bring results to your business. Sound good? Let’s get into it! 

The Benefits of Hiring a Freelance Writer

I see hiring a content writer as the same as hiring an accountant for your business. Sure, you could do your own books, and you might even be good at it. But just because you CAN, it does not mean that’s the best way to go about things, especially with something so important as your business.  

But if you hired an accountant, you’d not only free up that time, but you’d be handing the reins to someone who has a lot more experience in doing it effectively, like being able to find deductions and ways to save money. Things that, without a lot of business accounting expertise, you may never have thought of. 

Beyond writing, freelance content writers also have a lot of experience and knowledge in getting their content seen and making it effective towards your goals, being able to give insights on SEO, CRO, and other marketing goals. 

Freelance Content Writer Or Content Marketing Agency?

Now, as a freelancer myself, you’d think I would be biased towards hiring a freelance content writer. But actually, it really depends on the scope of work you need, who you’re competing against, and your budget.  

Content Marketing Agencies

An agency might be better for you if you need a full-stack project to be done and you’re competing against big companies. However, there are some downsides to working with an agency. They typically cost a lot more than hiring a freelancer, and things almost always get lost in communication between many people. 

Freelance Content Writers

For small businesses with smaller budgets and a more specific content marketing focus, such as SEO, copywriting, or blog writing, hiring a freelancer is definitely your best bet. Compared to agencies, freelancers charge significantly less and are more invested in results because your success = their success. However, because only one person is working, it may take a little longer, and freelancers typically have specialties, so you may need multiple freelancers. 

Before You Start Looking For A Freelance Content Writer:

Now that we've gone over all of the benefits of hiring a freelance writer, let's talk about what you need to do before you start your search for the right one.

Get Clear On Your Objectives:

What type of content are you looking for? Website or blog content, copywriting, or technical writing? Do you need help with SEO? These are all essential things that can help you find the right content writer for your business. Many writers have specialties, like SEO writing, copywriting, or they only write blog content or only web content. And that’s valuable in-depth expertise that you can definitely benefit from. If you’re looking for someone who covers all things content, go for a content specialist, like me. 

Set A Budget:

Set a budget for the project. This can be a bit difficult if you've never hired a writer before. What a writer will charge you depends heavily on the writer's experience level and the project scope. There is an enormous range of content writer pricing, but I caution you to stay away from really low-cost writers. You really do get what you pay for in the content world. So, if you want it to be done right and be effective, be prepared to spend more. On average, content writers charge $25 per hour. For a “per-word” project, you’re likely to pay $50-150 for 500-1000 words. 

A Note About AI Content Writers 

While AI content writers can be an attractive option (especially if you have a smaller budget), you end up paying MORE when you have to have that AI content rewritten. AI content writers can be great for topic and outline ideas, but they’ll never be able to provide the same value as a human content writer who has the experience, insight, and, most importantly, emotions needed to create truly valuable content. 

Where You Can Find Content Writers For Hire

Finding a freelance writer for your business is not as easy as searching for a plumber. Especially in 2025, there are millions of freelancers and marketing agencies, which can often be more overwhelming than inspiring.

You’ll typically find higher-quality writers on third-party platforms, like by searching Google or on an actual Job board. Why? Because third-party apps like Upwork, Freelancer, and Fiverr are really just bidding sites, and everyone’s trying to undercut each other (for the most part, anyway). And, while it IS possible to find a high-quality writer there, it takes a lot of filtering, and it’s never really guaranteed. So, you’re much better off finding a content writer organically. 

Finding The Right Freelance Content Writer For Your Business: What To Look For 

So, now we get to the good stuff. How to find a content writer who’s actually going to get you some results. Here are some things to look for so you can make sure you’re getting your money’s worth out of a freelance content writer. 

Skills

Fundamental skills every freelance content writer should have:

• Being able to customize their writing to your brand tone.

• Connecting with your target audience.

• Target audience, topic, and keyword research. 

• Being able to ignite a reader's imagination.

Some other skills that make a content writer valuable:

• Goal-related skills like SEO, CRO, lead generation, etc.

• Specialties, like brand writing, copywriting, technical writing, etc.

• Knowledge or a background in similar topics or industries. 

Samples

One of the most important things you need to do before hiring a content writer is to make sure they can actually create the content you want. Look at different portfolios and project samples and see what speaks to you most. See if they have any published content on big-name websites or even sample documents.

Past Clients

If you want results, make sure you can get them. Look at reviews, testimonials, and case studies for a content writer’s past clients so you can see for yourself just what they can do for you!  

Need A Freelance Content Writer For Your Small Business? I Can Help!

If you need a freelance content writer for your small business, I’ve got your back with website and blog content that can cover any marketing goal! 

Check out my content writing services, or send me an email at ebcontentcreator.@outlook.com to learn more about how my content writing services can help turn your business from striving to thriving!