8 Benefits of Blogging for Small Businesses That Will Boost Your Bottom Line

I've got news for you! Blogging isn't just for big businesses. It’s time for the little guys to shine, and blogging for your small business is the way to do it! 

Even if you have a small or local business with a busy brick-and-mortar location, you're seriously missing out by not having an online presence.

If you've already got a website, that's great. But you're going to need more than that. Keep reading to learn more about the benefits of blogging for small businesses that will boost your bottom line and have you wondering why you’ve been waiting this long.

Isn’t Blogging Dead?

I can happily tell you that blogging is alive and well. 80% of internet users are still reading blog posts, and many of those people are reading blog posts about businesses they’re interested in (Demand Metric).

Is Blogging Good For A Small Business?

Blogging is GREAT for your small business, no matter what you do or what you offer. Consumers aren't just spending more time online these days. They're also much closer to brands than ever before. With social media apps like Instagram and TikTok, businesses can grow their audience and get personal with them, creating a stronger sense of brand loyalty. And, if you don’t believe, keep reading, and you sure will. 

1. Blogging Is The Most Cost-Effective Form Of Marketing

Blogging is an incredibly simple and cost-effective way to market your business (even without ads). In fact, blogging is 62% less expensive than other types of marketing (Demand Metric) and many marketers report blogging having one of the highest ROIs, next to SEO. 

2. Boosted Brand Awareness For New Businesses

In fact, 70% of marketing professionals say writing blogs is the most effective way to develop brand awareness (Content Marketing Institute). Even if you already have a website with an About Page, blogging about things related to your business is a terrific way for potential customers to get to know you and build trust. 

3. Improved Organic Traffic 

Another benefit of blogging is the traffic it brings to your small business. Typically, businesses that blog regularly see twice the amount of traffic than those that don't (Optin Monster). Whether it’s online or offline traffic, small business blogging will create more interest in your business, which drives more traffic. See some SERIOUS results in this Blog Writing Case Study. 

4. Search Engine Ranking Opportunities 

Whether the pages are optimized or not, blog posts can give your website 434% more ranking opportunities. In my case study for Animallama, you can see that I helped increase the amount of ranking keywords by 21.3K just through blogging. If you optimize your blogs, you can rank higher and start showing up for people already looking for what you have to offer, getting even more traffic!

5. Better Link Building  

   Another SEO-related benefit of small business blogging is the backlink opportunities it can bring you. Blog posts are 97% more likely to get linked to than normal web pages (WordStream). You can also use the guest blogging technique to build backlinks, all while gaining more traffic and broadening your demographic. 

6. Increased Leads For Your Business

   Beyond traffic, your blog content can also help convert the people reading your blog into leads and paying clients or customers. In fact, it can increase leads up to 67% (Demand Metric). People want to know what they’re paying for, and your blogs can help create that trust while convincing the reader to choose you over the competition.

7. Boosted Sales For Your Business

   Because blogging makes your website more visible with indexing and ranking opportunities to drive traffic and generate leads, you’re also bound to see a growth in sales because of those raised metrics. 57% of businesses say that blogging helped them land customers (Optin Monster).

8. Stronger Trust & Customer Loyalty

   By blogging for your small business, you can position yourself as a reliable source in your niche, creating trust between your business and the reader. According to Demand Metric, 88% of consumers need to be able to trust a business they're working with or buying from (Demand Metric), and blogging presents the perfect way to do it.

   
   

How To Create A Blog For Your Small Business

Starting a blog for your business couldn’t be easier! All you need is a website and a hosting platform that offers a blog plugin or app. And don’t forget to follow my guide to make sure you’re on the right track! 

If you're too busy running your business to write blogs for your small business, you can get a freelancer to write blogs your business. It's not easy to run a business; sometimes, it's hard to sell online. Luckily, I can help you there. You can count on my blog writing services to help you attract the right audience to your doors and your website! Contact me today to get started.